For productive people, creating value comes before making money.

In order to carry out the real estate profession in a healthy and efficient manner, it is necessary to obtain sole authorization for the sale and rental of real estate.
It is not an easy decision for the property owner to give sole authority over his real estate (including residences and villas), which is the most valuable material asset in his life, to a real estate agent.
There may be different reasons why a real estate owner gives sole authority to a real estate agent.
Familiarity, regional expertise, bond with the property owner, financial equipment of the real estate agent, trust, motivation, energy, positive intention.
For almost all of the reasons I have listed above, good will, productivity, and the promise of high added value production are not the main justification.
Here, the property owner's awareness, the content of his weaknesses and his level of control may be important reasons for working with a real estate agent.
In fact, it may not be a property owner's choice to work with a well-intentioned, highly motivated, expert real estate agent. Especially someone who has accustomed himself to the dominant role may not want to give control to someone else in the world of perception.
(Both the real estate owner and the buyer generally follow irrational behaviors and approaches.)
I always remember the official's words and the way he said them during his visit to the A+ residence project.
“I was very surprised at first when I saw how the owners of very valuable residential flats were deceived.”
One of the possible communication options between the real estate owner and the real estate agent is to play on their weaknesses and the one who succumbs to their weaknesses loses.
A productive real estate agent puts producing (attractive) value first. They have high ethical values. Respect is an important institution.
He does not shy away from work and effort. His mind is clear and his horizons are broad.
It takes long-term care of the real estate owner for whom it has received its authority. It does not look like a one-time job.
It aims for more than customer satisfaction.
Communication is two-way in the real estate profession, as it is in every aspect of life.
Priorities and awareness are the essential elements that determine the direction of the service.