Residence or Plaza Office? Are Corporate Users' Preferences Changing?

Changes in corporate users' working and living habits are increasing interest in residence use in the Büyükdere Avenue financial corridor.

Senior executives, expat professionals and international employees on project-based assignments in particular prefer residence projects that combine transport advantages with living comfort.

Concierge services, security, social areas and move-in-ready furnished living options distinguish modern residences from traditional office solutions.

Premium residences in Gayrettepe and Esentepe adapt to new-generation usage models that combine work, accommodation and city life within the same ecosystem.

For investors, this transformation means stronger tenant demand, high occupancy rates and sustainable rental performance.

For family offices and international investors, Gayrettepe residences are regarded as strategic, income-generating assets that support changing corporate user preferences.